Instead, when Tim Tebow and his mother agreed to tell their story (of how Tim was born even when his mother was advised to abort him) in an ad that’s a part of Focus on the Family’s “Celebrate Life, Celebrate Family” campaign, an ad that cost Focus on the Family about $3 million to have aired during the Super Bowl, the crap hit the fan.
“An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year – an event designed to bring Americans together,” said Jehmu Greene, president of the New York-based Women’s Media Center in a statement.
First: the event is designed to make money for the NFL, the teams, the network and the advertisers. The Super Bowl is big, but to characterise it as a public civic event is a stretch.
Second: others (especially leftists at the University of Florida) object to Tebow “representing the University of Florida” with a message like this. Well, unless he’s actually in an activity directly connected with the football team, he’s not representing UF any more than any other student. He’s certainly not a paid representative (the NCAA sees to that) and this is supposed to be, for the moment at least, a free country.
Now there are two other questions that need to be answered here.
- Will Tebow be able to play in the NFL if he wants to? The League has gotten awfully PC in its old age.
- Will Evangelical youth pastors, whose main preoccupation with the Super Bowl is to block the beer commercials, be able to do this and still show Tebow’s ad to their young people?
I hate to admit it, but with most Super Bowls, the commercials–beer and otherwise–are the best part. (My wife certainly thinks so.)