Before sunrise Thursday, just a handful of customers were waiting outside the new Palm Beach Publix, scheduled to open at 7 a.m.
By 6:50 a.m. the crowd had grown to about 50 people.
That’s when store manager Nick Abiusi decided to let the throng in, handing them the latest Publix circulars and greeting many of the shoppers by name. “We’re happy to be back,” he said to many of them. “It’s great to see you.”
A half-hour later, there were lines at all 10 checkout stands and at least 500 people were making their way around the new super market.
I know I spend way too much time on this, but Publix has become a Palm Beach institution almost as much as the Everglades Club. The fact that the nation’s richest zip code should have such a love affair with a chain grocery store–one that started with its original opening in 1971–is a lesson to everyone, as I noted five years ago in The Event of the Season.
It really is, isn’t it?